OpenAI has opened Businesses in ChatGPT as a beta, and it lets companies claim, edit and track their own profile inside the chatbot. If you run a shop or an online service, ChatGPT may already be describing you to customers, and now you can finally correct what it says.
The announcement came on November 10, 2026, according to Reuters via The Star. Here is the short version before we get into the details.
Quick facts for skimmers:
- Status: beta, announced November 10, 2026.
- Profiles: claimable by eligible businesses with a website, where ChatGPT is available.
- Business Agents: US e-commerce and online-service businesses only, for now.
- Price: OpenAI hasn’t published any fees for the profile tools or agents.
The pricing gap matters, because the same announcement ties agents to paid ads. More on that below.
What Businesses in ChatGPT actually gives you
There are two pieces. The first is the Business Hub, a dashboard where a verified owner updates key details and, for retailers, uploads product feeds with pricing and availability. The second is Business Agents, which are branded chat assistants that customers can open from your profile.
OpenAI says ChatGPT reaches 1.2 billion people a week, as reported by Unite.AI. That is the audience a claimed profile can show up in front of.
| Piece | What it does | Who can use it |
|---|---|---|
| Claimed profile | Edit business details, add product feeds, see aggregated stats | Eligible businesses with a website |
| Business Agent | Chat assistant that answers questions about your products and policies | US e-commerce and online-service businesses |
| Sponsored agent | Your agent becomes the landing spot for a labeled ChatGPT ad | Businesses that run ChatGPT Ads |
Shopify merchants get a shortcut. They can connect a store through the Shopify admin or the Business Hub, but a Shopify store isn’t required to claim a profile.
How to claim your profile, step by step
Claiming starts with a name search, then you pick an existing listing or create a new one. You have to prove you own the business or can act for it, PPC Land reports, using a call or text to your main business number or a DNS check. A review step follows.
Editing details or publishing an agent also requires government-ID verification. Plan for that if the person who owns the domain isn’t the person who runs your marketing.
Existing OpenAI Enterprise customers and advertisers can skip the queue by going through their OpenAI representative. One claim from outside the US was reportedly waitlisted on launch day, so don’t assume it’s open everywhere.
What the analytics show, and what they don’t
Business Hub reports mentions, profile views and website clicks, with 7-day and 28-day views. It also lists “discovery topics,” the common themes in conversations that point to your business.
These numbers are limited by design. You don’t see anyone’s prompts or chats, and insights only appear once enough conversations cross thresholds OpenAI hasn’t disclosed. A click isn’t a confirmed visit or a sale either, which OpenAI’s own help note says.
If you already watch how AI platforms treat your content, this sits alongside Meta’s paused scraping terms, another case where site owners were told to prepare: more control on paper, with a lot of fine print.
Business Agents: helpful, but fenced in
A Business Agent answers from guidelines, product data and policies you supply. Its chats are labeled and kept separate from the user’s original ChatGPT conversation, and it has to say it’s an AI.
The limits are tight. Agents can’t make purchases, bookings or form submissions without explicit authorization through an approved feature. They also can’t give advice that legally needs a professional license, use false urgency, or push people who say no. OpenAI can suspend an agent over policy concerns.
For a closer look at how agents that actually book things are shaping up, see Airbnb’s planned AI travel agent.
The catch: blue checks and ads
A claimed profile gets a blue check, but it marks ownership, not a full audit of what the profile says. OpenAI doesn’t verify every detail you submit, and profiles can include information from other sources. Claiming also doesn’t guarantee higher placement or more sales.
The ad link is the part to watch. Businesses can sponsor their agent and make it the destination for ChatGPT Ads, with sponsored placements labeled. That follows the Sponsored Agents test OpenAI announced on September 16, 2026.
OpenAI hasn’t disclosed fees, data thresholds, or a dispute process for wrongful claims. Those are the questions to ask before you build anything around this.
Frequently Asked Questions
Is Businesses in ChatGPT free?
OpenAI hasn’t published pricing for the profile tools or Business Agents. Ads placed through a sponsored agent are a separate paid product.
Can any small business claim a ChatGPT profile?
Eligible businesses with a website can claim one where ChatGPT is available. Eligibility depends on industry, location and integrity checks, so approval isn’t automatic.
Can I build a Business Agent outside the US?
Not yet. Agents are limited to eligible US e-commerce and online-service businesses, though OpenAI plans to add markets and categories.
Does OpenAI share customer chats with businesses?
No. OpenAI says businesses get aggregated insights only, not users’ conversations or Business Agent chats.
Should you claim your profile?
If you sell online in the US, claim it now. OpenAI hasn’t listed a fee for claiming, and it lets you fix wrong hours, prices or product details before they cost you a customer.
Hold off on building a Business Agent until OpenAI explains fees and how sponsored placements work. A free profile is easy to justify, but an agent that quietly becomes an ad funnel deserves a second look first.
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