The Apple Pro and tell event is set for Wednesday, October 28, and the rumor mill says it could bring the first touchscreen Mac. Apple has confirmed the date and the event name, but not a single product. Everything below the invite is reporting, not promise.
Here’s what’s solid, what’s rumored, and what you should hold off buying until you’ve seen it.
- Date: October 28, 2026, in Los Angeles
- Press releases are expected around 10am Pacific, followed by hands-on sessions
- Rumored: OLED touchscreen MacBook Pro, cheaper M6 MacBook Pro, refreshed iMac, OLED iPad mini
- Prices and release dates: not reported yet
Those four bullets are the whole confirmed-versus-rumored picture. Treat every product line as a maybe until Apple says otherwise.
What Apple has actually confirmed
Apple sent invites for an event called “Pro and tell.” That’s it. The tagline leans hard on the word “Pro,” which is why most coverage points at Macs and iPads rather than iPhones.
The Next Web notes the event is in Los Angeles, with press releases expected at 10am Pacific. It isn’t clear whether there will be a public livestream, so check Apple’s site closer to the day.
The rumored touchscreen MacBook Pro
This is the headline rumor. According to The Next Web, citing Bloomberg’s Mark Gurman, Apple is expected to show 14-inch and 16-inch MacBook Pro models with OLED touchscreens and a Dynamic Island. They’re said to be much lighter than today’s models.
9to5Mac adds that the redesign may drop the notch for a hole-punch camera cutout, and that the new design looks like a higher-end option rather than a replacement. Per 9to5Mac, the chips are rumored to be M5 Pro and M5 Max. The early “MacBook Ultra” name now looks unlikely.
If true, it would be Apple’s first touchscreen Mac. That would be a big shift for macOS, which has never been built around touch.
The other Macs and the iPad mini
Beyond the MacBook Pro, the reporting points to a few quieter updates. Here’s how the rumors line up.
| Product | What’s rumored | Confidence |
|---|---|---|
| Cheaper 14-inch MacBook Pro | M6 chip, same design and display, maybe better battery life | Expected, per 9to5Mac |
| iMac | M6 chip with a 12-core CPU and 12-core GPU, fresh colors, little else changed | Rumored |
| OLED iPad mini | A20 Pro chip, front camera moved for landscape, better speakers and water resistance | Reported |
| Touchscreen MacBook Pro | OLED, Dynamic Island, lighter body | Rumored |
The chip story is a bit messy. Some reports say M5 Pro and M5 Max for the redesign, others say M6 for the cheaper model. Expect Apple to clear that up on stage.
We covered the small tablet separately in our OLED iPad mini release date post, so check there for the full iPad story.
Should you wait to buy a Mac?
If you’re eyeing a MacBook Pro or iMac, waiting a week is cheap. The event is days away, and a new model usually pushes older ones down in price at retailers.
If your current Mac works fine, there’s no rush either way. First-generation redesigns, especially a new touch display, often come with a high starting price.
Apple also just launched home gear. If that’s your interest, see our Apple HomeView price and release date guide.
How to follow the event live
Apple hasn’t said if there’s a livestream. Press releases should land around 10am Pacific, so Apple’s Newsroom is the safest place to watch.
We’ll publish a rundown once the announcements are out, and we’ll note anything that differs from these rumors.
Frequently Asked Questions
When is the Apple Pro and tell event?
It’s on Wednesday, October 28, 2026, in Los Angeles. Press releases are expected around 10am Pacific.
Will there be a touchscreen MacBook Pro?
It’s rumored, not confirmed. Bloomberg’s Mark Gurman reports OLED touchscreen 14-inch and 16-inch models are coming.
How much will the new Macs cost?
No reliable prices have been reported yet. We’ll update once Apple announces them.
Is a new iPhone coming at the event?
No iPhone is expected. The reporting focuses on Macs and the iPad mini.
My take: the touchscreen MacBook Pro is the only thing here worth rearranging your plans for. If you need a Mac now, buy it. If you can wait until October 28, wait, then judge the price and the touch experience before you commit.
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