Instagram 90-minute videos are real, but only a handful of creators can post them right now. Instagram is testing a new long-form format called Features, which allows horizontal videos up to 90 minutes. It’s a clear break from the short, vertical Reels the app is known for.
If you’re a viewer, nothing changes today. If you’re a creator, here’s what’s confirmed and what isn’t.
- Announced on October 26, 2026 by Instagram head Adam Mosseri and product chief Tessa Lyons.
- Videos can run up to 90 minutes and are horizontal.
- Test limited to a small group of US creators, plus some in Brazil.
- No ad revenue sharing is planned yet, according to The Next Web.
Those four points are the whole story so far. Everything else below is detail around them.
What Instagram’s new Features format actually is
Features is Instagram’s name for full-length, widescreen video. Think podcast episodes, interviews, and comedy sets that don’t fit into a 90-second clip.
Instagram says Features will show up in the main feed and on Explore. Creators can also cut highlights into Reels that link back to the full video, so short clips act as trailers for the long one.
Instagram is also testing a way to group related Reels into series on a profile. That suits serialized shows better than a scrolling grid does.
Who can post 90-minute videos on Instagram right now
Only selected creators. Instagram told reporters the test covers a small group in the US, with some in Brazil, and it hasn’t set a date for wider access.
Instagram is aiming at podcasters, comedians, and other people who already publish long shows elsewhere. You can’t switch it on in settings, and there’s no sign-up page yet.
| Reels | Features (test) | |
|---|---|---|
| Orientation | Vertical | Horizontal |
| Length | Short clips | Up to 90 minutes |
| Where it appears | Reels tab, feed, Explore | Feed and Explore |
| Best for | Highlights, quick takes | Full episodes, interviews |
| Availability | Everyone | Selected creators only |
That means a creator could post a full interview as a Feature and a 60-second best moment as a Reel, with one pointing to the other. The takeaway: Instagram isn’t replacing Reels. It’s adding a second lane next to them.
Why Instagram is chasing YouTube-length video
Instagram has been here before. It launched IGTV in 2018 as a separate long-form app and shut it down in 2022. Back then, Mosseri was cool on long video.
His tone has changed. In the announcement he said Instagram wants to be “the most culturally relevant platform,” and to do that it needs to “show up where people are.” Short clips and longer programs, he argued, should complement each other.
The TV app is a big piece of this. According to The Next Web, it’s on Amazon Fire TV, Google TV, and Samsung TVs, with Apple TV support coming soon. Long videos make a lot more sense on a living-room screen than on a phone feed.
There’s a practical angle for viewers too. A show you’d normally watch on YouTube could soon sit inside the same app where you already check stories and messages. That’s convenient, but it also means more time spent in one app, which is exactly what Instagram wants.
It also fits a wider Meta push into video and creator tools, like the ones in our guide to Meta Muse avatar video calls.
The open questions creators should watch
The biggest one is money. Instagram doesn’t currently plan to share ad revenue from Features, though it hasn’t ruled that out. Without payouts, long videos are a hard sell for creators who earn on YouTube today.
Three other things are still unknown:
- How the algorithm will rank a long video against a Reel.
- Whether chapters, captions, and detailed analytics will arrive.
- When, or whether, the test reaches creators outside the US and Brazil.
Until those get answers, treat Features as an experiment, not a platform shift. Instagram has shown it will pull the plug when a format stalls.
Frequently Asked Questions
How long can Instagram videos be now?
Regular Reels still follow Instagram’s usual limits. In the Features test, selected creators can upload horizontal videos up to 90 minutes.
Can I post a 90-minute video on Instagram today?
Only if Instagram has picked you for the test. There’s no public toggle, and no release date has been announced.
Will Instagram pay creators for long videos?
Not at the moment. Instagram doesn’t plan to share ad revenue from Features yet, but it hasn’t ruled out changing that later.
Can I watch Features on my TV?
Instagram says its TV app will prioritize them. The app is available on Fire TV, Google TV, and Samsung TVs, with Apple TV on the way.
Does this replace Reels?
No. Reels stay as they are, and Instagram plans to link them to full-length Features.
Our take: worth watching, not worth rebuilding your channel around
If you already make podcasts or long interviews, Features is a free extra place to find new viewers, and the Reels-as-trailer idea is smart. But with no revenue share and no wider rollout date, don’t move your main show over. Keep posting where you earn, test Instagram if you get access, and check back when Instagram answers the money question. Meanwhile, if you’re a regular user, expect your feed to get a little more watchable and a lot more crowded with long videos.
For more on how Meta’s apps are changing, see our look at WhatsApp photo expansion with Meta AI.
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